Strengthening Your Community—8 Banzai Case Studies

Current economic shifts have forced many people to reconsider their stance on money-management. This switch toward a budget oriented way of living has sparked motivation for entire communities to change gears and start improving their financial wellness. And providers couldn’t be more stoked about it.

Financial institutions all over the nation are ramping up to help members redefine their own financial literacy through educational content such as Banzai’s online, life literacy program. Many of these institutions have started off strong by customizing the Banzai platform in a way that best suits their purpose-driven values. Let’s dive deeper to see how banks and credit unions all over the US are using Banzai to help their community tap into a new, more financially geared version of themselves!

1) Connecting with Communities

Extra Credit Union realized, after the 2008 recession, that its local students weren't learning financial skills. ECU wasn't happy with its flashy but expensive financial education platform, so it switched to Banzai—and never looked back. They’ve since had a strong hold on their relationships with schools and students in their area by equipping their staff with ways to make their presence as recognizable to teachers as their schools’ own staff.

Download Case Study- Extra Credit Union: Connecting with Community to learn more.

2) Going the Extra Mile

Northern Credit Union fully seized Banzai’s platform to generously incentivize students to open their first accounts. After completing the Banzai program, students in their area receive a complimentary deposit upon opening a checking or savings account. This offer made it so NCU youth account holders became independent, financial agents and increased their sponsor’s overall deposits.

Download Case Study- Northern Credit Union is Going the Extra Mile.

3) Helping the Community

SIUCU took Banzai to vast areas of student populations that had little access to financial services. By visiting classrooms and committing themselves to helping people, SIUCU filled a huge need in their community. Their personal, optimistic approach changed many young people’s lives for the better.

Download Case Study- SIUCU Helping It’s Community to learn how you too can benefit younger generations by teaching life literacy.

4) A Culture of Financial Literacy

P1FCU stoked enthusiasm for Banzai by onboarding all its employees with the three main Banzai courses—Junior, Teen, and Plus. Employees and managers saw coworkers’ attitudes change and their own personal financial literacy increase. As a result, user sign-ups increased dramatically.

Download Case Study- P1FCU’s Culture of Financial Literacy to learn how building a culture of financial literacy will improve your institution’s member outreach.

5) Going Big

Educators Credit Union went big, sponsoring every single school in its heavily populated service area. This expansive reach keeps ECU busy, as now its representatives are constantly in schools and creating more touch points.

Download Case Study- Educators Credit Union: Going Big to see how Educators Credit Union created powerful touch points through reaching out to local schools.

6) Owning CRA Compliance

Pinnacle Bank sponsored schools with less-advantaged student populations, which helped it earn CRA donation credit. The bank also designated employees for giving presentations in schools throughout its whole service area, earning service activity credit as a result.

Download Case Study- Pinnacle Bank on Owning CRA Compliance to learn how you too can improve your institutions CRA Compliance with Banzai.

7) Expanding Brand Awareness in Regional Markets

Landmark Bank took the Banzai platform into its new service area, sponsoring every available school in the region. It also made Banzai the centerpiece of its internal financial well-being program for bankers, improving the financial literacy of the entire organization.

Download Case Study- Landmark Bank: Expanding Brand Awareness in Regional Markets.

8) Taking Up the Torch

Wichita FCU stepped up and helped out schools suffering large budget cuts in its service area. WFCU also leveraged Banzai Direct with its adult account holders, increasing its brand exposure and web traffic up to 14 times the industry average.

Download Case Study- Wichita Federal Credit Union: Taking Up the Torch to learn more.